Alan Jouban. Photo by Steven Klein.

Alan Jouban. Photo by Steven Klein.

Luxury fitness club Equinox has unveiled this week its new daring campaign for 2016: "Commit To Something".

A provocative campaign that displays the powerful and conscious human expression of commitment whilst addressing socially relevant issues including activism, sexuality, lifestyle choices and women's rights.

The striking seven images that were shot by none other than world renowned fashion photographer Steven Klein and styled by Rihanna's stylist, Mel Ottenberg, feature Lydia Hearst, Bianca Van Damme (daughter of Jean-Claude Van Damme) and Alan Jouban.

Inspired by the mindset and dedication of loyal members, in 2016 Equinox is proud to prompt a movement for all of society to take on, #COMMITTOSOMETHING. 

After all it's not fitness, it's life.

Photo by Steven Klein.

Photo by Steven Klein.

Lydia Hearst. Photo by Steven Klein.

Lydia Hearst. Photo by Steven Klein.

Photo by Steven Klein.

Photo by Steven Klein.

Bianca Van Damme. Photo by Steven Klein.

Bianca Van Damme. Photo by Steven Klein.

Photo by Steven Klein.

Photo by Steven Klein.

Photo by Steven Klein.

Photo by Steven Klein.

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